Digital Engagement and Marketing Specialist

As Digital Engagement and Marketing Specialist, you will draft content and design email and social media campaigns for a variety of audiences – members, prospective members, industry, and products (e.g., events, journals, conferences, webinars, newsletters). We are the leading medical society for interventional cardiology professionals and our mission is to lead the global interventional cardiovascular community through education, advocacy, research, and quality patient care.

Reporting to the VP, Membership, Marketing, and Communications (MMC), and working on a team of 8, you will work across the organization and develop high-volume, email campaigns, lead nurturing campaigns, and create the real-time personalization of email blasts. You will monitor engagement rates and use data analysis to respond to trends and maximize email marketing efforts. You will own and manage social media content and schedules. We will look to you to elevate our social media strategy to increase our depth on LinkedIn, Twitter, YouTube, and Facebook.

We send communications daily to various audiences, so your ability to project manage a diverse workflow and accurately deliver on our complex messaging schedule will be integral to your success. We have strong structures in place already, but you will help us better utilize analytics to measure our impact and further refine how we communicate with various audiences.

We have experienced tremendous growth over the past 10 years and today we represent more than 4,400 members across 75 countries. We transform lifesaving innovation into lifesaving action by providing cutting-edge, high-quality education for interventionalists and their teams. Your efforts will ensure that patients have every opportunity to receive quality cardiovascular care, addressing one of the most important health issues in America.

Responsibilities

• Manage the development and creation of email marketing, including testing, scheduling, and approval process with all necessary parties. Lead the management of sponsored email sends from scheduling to inputting into ClickDimensions, and communication with sponsors for testing and analytics.
• Work with the VP MMC to manage the department messaging schedule, including slotting emails for specific dates, ensuring sends do not conflict with one another, and rearranging the schedule to account for changes.
• Participate in developing marketing plans, communication tactics, research, and budgeting for SCAI events and programs.
• Develop marketing and communications pieces, including project plans and timelines, for education events, online education, and physician and patient engagement activities.
• Write subject lines, headlines, and copy for email marketing and social media.
• Write copy, recommend imagery, and coordinate layout/design and production with the Senior Manager, Creatives Services.
• Ensure clinical and editorial accuracy of marketing, advertising, and communications messages by collaborating with volunteers to review clinical content and ensure the accuracy of technical information included in marketing and communications products.
• Test marketing messages and analyze results to modify SCAI brand and sub-brand messaging. Ensure SCAI’s messaging aligns across marketing materials, websites, and social media platforms.
• Manage, write copy, and create editorial calendars for SCAI’s social media presence across Twitter, Facebook, YouTube, and LinkedIn.
• Develop, execute, track, and optimize outreach campaigns.
• Lead analytics management, including pulling reports from Google Analytics, social media platforms, and email. Compile and compare monthly reports across all channels.
• Manage marketing and advertising vendors. Serve as ClickDimensions point of contact.

Additional Opportunities

We work highly collaboratively on our team and welcome the opportunity for you to explore new interests. Projects you may engage with include:

• Public relations. Assist the Director, Public Relations & Communications with the management of the online press newsroom at Scientific Sessions.
• Membership community. Work with the online community, my.scai.org, via Higher Logic, including training other staff members on best practices and setting up communities.
• Website management. As part of the web team, support various tasks as required.
• Create marketing and promotional materials, including brochures, direct mail, e-marketing materials, conference programs, social media posts, tradeshow banners, PowerPoint slides, promotional items, and online content.

Qualifications

• Associate or bachelor’s degree from an accredited university or college, with three years of relevant work experience or a combination of education and relevant work experience equal to four or more years.
• Experience working in marketing, advertising, or communications with hands-on skills in content development, digital advertising, e-mail marketing platforms, search engine optimization, social media management, and website management.
• Experience developing marketing, advertising, and communications messages for brochures, direct mail, email marketing, conferences and events, social media posts, and online content.
• Knowledge of website content management systems, publishing (HTML, CSS, JavaScript), and analytics are required.
• Excellent writing and strong project management skills are required.
• Experience in a medical nonprofit or association working with healthcare professionals is a plus.

Attributes

• Project manager. You juggle multiple tasks, allocate and optimize resources, and manage timelines. You enjoy creating and implementing processes and procedures that uphold rigorous standards. You manage a task from start to finish.
• Exceptional communicator. You are known for your poise, tact, and diplomacy. You are comfortable in a social setting and can confidently engage at all levels and across multiple stakeholder groups. You collaborate on projects and communicate results, and you are willing to listen and learn from others.
• Detail-oriented. Even though you are detail-oriented, you can also see the big picture and understand how the details relate to the overall mission of the organization.
• Organization skills. Your attention to detail is supported by your organizational skills. You appreciate order and know how to achieve it efficiently.
• Flexible and capable. You manage changing priorities without difficulty and get the job done. You do whatever it takes.
• Confident and pleasant. You understand that everyone is a “customer” and should have a “Ritz Carlton” service experience when contacting the meetings office.
• Problem solver. You have excellent critical thinking skills, dive into the details, and know when and what questions to ask.
• Resourceful with great follow-through. Whether it’s something that requires a quick turn-around or a long-term project with many steps, you take full responsibility from start to finish. When you say you’ll get back with someone, you do.
• Service-driven. You set the standard for meeting and exceeding expectations. You are responsive and committed. You are clear, tactful, and diplomatic about what’s realistic and what’s possible.

What’s Attractive to the Right Candidate?

• You will be reporting to an experienced manager who believes in building a strong team around individual strengths. As an integral member of our team, you will have the opportunity to explore new interests and engage in exciting new initiatives.
• As the leading medical society for interventional cardiology professionals, SCAI has experienced tremendous growth over the past 10 years. You will be joining an exciting and busy environment where you can learn and grow your career. Your colleagues are kind, smart, collaborative, energetic, professional, competent, and hard-working.
• Your work will save lives. The issues we focus on are interesting and the doctors, scientists, and researchers we work with are committed to ensuring there is a strong pipeline to deal with the wide range of cardiovascular issues facing every American.
• We offer highly competitive compensation and benefits that include health, dental, and vision insurance; tuition reimbursement; vacation and holiday pay; retirement plan with employer contribution; short-term and long-term disability insurance; and more.
• The SCAI team is currently working remotely. While the plan is still to be finalized, we do expect that you will work primarily from your home office, with occasional travel to meet with the SCAI team.

To Apply

Use the "Apply" button on this page or simply email your resume to Karin Carter at [email protected] with “SCAI – Digital Engagement and Marketing Specialist #2021-2670 SA” as the subject of the email. Please include your resume as a Word or PDF attachment to the email and paste your cover letter in the body of your email.

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